Job Description

As a tagging SME, deploying technical solutions to ensure accurate, consistent data collection and governance for Barclays UK

What will you be doing ?

You will assist the Digital Data Development Manager with managing and implementing technical solutions on Barclays UK websites and mobile app(s)
This includes (but isn’t limited to) analytics and marketing tagging, developing tagging guides, custom code needed to support tags, ETL processes and QA testing
Monitor tag deployments within the Tag Management System (TMS)
Create solutions for analytics implementation on new frameworks, new architecture, new technologies on both Barclays and Barclays partners digital assets.
Ensure data capture is consistent and accurate
Test, validate and troubleshoot tagging and tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders
Create and maintain technical tagging documentation

What we need

Technical skillset requirements

Ability to read, write, optimise, and audit JavaScript, JSON, and HTML code.
Attention to details with strong analytical and problem solving skills.
Familiarity with producing basic web traffic report either using an analytics tool or server logs.
Exceptional communication and interpersonal skills
Proficient in Microsoft Excel

Required skills and experience

Relevant experience working with tag management system.
Relevant experience in implementing web analytics tools with a TMS or hard-coded.
Ability to review existing tagging and implement new tags based on requirements
Strong understanding of client-side tracking methods, i.e. front-end collection and governance and how that data is then used downstream to influence strategy and decision-making
Savvy with respect to technical concepts and workflows that underpin digital analytics, such as debugging tools (i.e. HTTPWatch, Fiddler, Ghostery, Google Tag Assistant, Charles or Firebug), first- vs third-party cookies and data encryption

Skills that will help you in the role:

• Held a role as a Web Analyst
• Knowledge of tag management tools such as Tealium and Adobe DTM/Launch
• Knowledge of in-app tracking tools such as Appsflyer
• Knowledge of tag and cookie governance tools such as Observepoint
• Working knowledge of jQuery and CSS
• Experience of working with single page applications (SPA)
• Understanding of mobile programming language especially Swift and Objective C
• Understanding of the role of tracking technologies and how it underpins behavioural tracking and targeting
• Awareness of GDPR, PECR regulation and cookie consent
• Exposure to web data, traffic, e-Commerce, navigation/path analysis, search etc

To know more about barclays visit us at https://home.barclays/who-we-are/