Job Description :

Amazon is one of the India’s largest e-commerce platform. Focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence, is now looking for a Marketing Specialist, Prime Video IN

About Role

• Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos.
• Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want.
• To help us fulfill this mission, we are looking for a smart, customer-obsessed and analytical Marketing Specialist to help grow our digital video business and maintain the best-in-class marketing operations.
• If you want to operate at start up speed, solve some of the hardest problems and build a service which customers love, Amazon Prime Video might just be the place for you.
  The candidate for this role will be responsible for planning and executing best in class video merchandising strategies aimed at driving discovery, trials and engagement with the right content.
• The Marketing Specialist will demonstrate Amazon internal tool expertise, keen understanding of video content trends and usage patterns, a sound business sense and operational excellence, and a knack for ‘just getting things done.’
• This role will be based out of Mumbai.

Responsibilities :

• Marketing Campaign Management :
  
  • Creating and scheduling standalone campaigns with a clear focus on devising strategies to drive traffic and engagement for Amazon Video
  • Working with global teams to gather learnings about how internal marketing tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence
  • Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
  • Analyzing data to identify customer segmentation strategies
  • Craft, execute and build playbooks to build marketing automation use cases
  • Contributing to the development and testing of new tool features
    
• Cross-functional execution :
  
  • Creative intake: Work with the creative team to source marketing creatives, plan channel intake and initiate adapts. Additionally, work with global teams on automating and optimizing creative intake/renditions.
  • Video asset management: Work with the design team to create a pipeline for all engagement marketing channels, ensure the specs are as per guidelines and manage Media Central/other video asset management tools.
  • PV IN Engagement Focus Areas: Work closely with the Engagement Automation teams to identify opportunities for India for extending the current video marketing program beyond its present use.
  • Consumer Segmentation: Work with PV Business Intelligence team to understand customer cohorts, create basic queries and maintain the segments post creation
  • Collaborate with cross-functional teams like Programming and Marketing peers on understanding content updates and consumption patterns to be able to have a holistic understanding of the impact of.
    

Basic Qualifications :

• Graduation/Masters in Marketing
• 3+ years of experience in campaign management or digital marketing
• Brand marketing experience focused on building and designing digital content campaigns
• Good analytical capability and ability to communicate success metrics
• Organizational and communication skills, with proven ability to handle multiple projects and deliver results
• Ability to prioritize workload and deliver results against multiple deadlines in a fast-paced setting
• Excellent verbal and written communication skills
• Customer focus and obsession
• Ability to learn new tools quickly. Experience with web/mobile analytics programs i.e., Site Catalyst, Google Analytics.
• An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial.
• Demonstrated ability and willingness to roll up sleeves and execute to get the job done.

Preferred Qualifications :

• Prior relevant experience of having handled a consumer-facing digital business in a product or marketing.
• Entrepreneurial and creative spirit, ability to try different things with minimal direction.
• Knowledge and passion for video content across genres and languages a big plus.
• Understanding of HTML, XML, and Excel skills along with an understanding of web development.