Job Description :

OrangeScape is looking for a well-experienced Product Marketing Manager. As a Product Marketing Manager, you should have a solid understanding of product strategy, growth marketing, positioning, and messaging. Should also possess exceptional analytical and communication skills.

Roles :

• The Product Marketing Manager focuses on building a product/strategy to reach the target audience. 
• Collaborate with Product Management, Design, and Engineering to build growth solutions. 
• Develop messaging, positioning, and create highly effective content and marketing programs.
• Build, plan, and implement the overall marketing strategy.
• Product Marketing Manager Uses data-driven business models to optimize acquisition & retention funnels via direct & indirect channels.
• Coordinating with internal teams and raising the requirements for projects i.e. creative, ad banners, mailers, website content, or any other media-related projects, etc.
• Manage and oversee various digital marketing channels
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Identify the latest trends and technologies affecting our industry.

Qualifications :

• Minimum 5-10 years of marketing experience in leading a team of Paid and NonPaid marketers.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Comfortable using data to define the approach.
• Excellent analytical, organizational, project management, and time management skills.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

About Us :

OrangeScape is a rare breed platform software company in Chennai, India. Kissflow is our flagship platform that has over 10,000+ businesses, close to 1 million users, across 161+ countries globally. That includes popular, Fortune 500 companies like Pepsi, Airbus, Roche, Motorola, Cisco, Telegraph, Michelin. Founded in 2004, we have withstood the test of time. In the last 2 years, our company has grown 300% in terms of our employee strength. We are proud of our young and dynamic team with an average age of 27. Do you want to work in a cross-cultural, diverse ethnic group that is also gender-balanced?